'2025 Lending and Credit Trends: What banks and credit unions need to know' webinar recap

In “2025 Lending and Credit Trends: What banks and credit unions need to know”, Rhett Roberts (CEO and Co-Founder of LoanPro) and Colton Pond (CMO of LoanPro) sat down with Matthew Smith (Director of Innovation Initiatives at IBAT) and Dave Mayo (Founder and CEO of FedFIS) to discuss the key trends, regulatory changes, and innovative strategies to keep financial institutions competitive and profitable in 2025.

Here are some of the key learnings from the webinar:

• Interest rates and economic outlook. There's optimism for 2025, especially after the election, with hopes for lower interest rates, particularly for deposits. However, there is concern among lenders that as rates drop, there may be a "race to the bottom" in refinancing, leading to suppressed margins.
• Personalized financial products. Innovation is becoming central to the financial services industry. Rather than viewing deposit accounts as key relationship drivers, banks are shifting towards offering personalized credit products (e.g., loans and credit cards), which helps build deeper customer relationships and increase deposits.
• Building strong relationships through understanding. Financial institutions, whether large or small, should ask themselves: "Does your customer feel like you understand them?" Banks and credit unions that take the time to really understand their customer base — their challenges, goals, and preferences — will build stronger relationships and more effective products.

Watch the full webinar for more insights:

Connect with us to learn more about how LoanPro can help you prepare for the 2025 shifts in lending and credit.