LoanPro Welcomes Fintech Industry Veteran as Chief Marketing Officer to Continue to Accelerate Growth

Fintech marketing veteran, Colton Pond, joins LoanPro’s executive leadership team to fuel the next phase of growth for the API-first lending platform.

SALT LAKE CITY, Aug. 22, 2023 /PRNewswire/ — LoanPro, the market-leading API-first lending platform, today announced the appointment of Colton Pond as Chief Marketing Officer (CMO).

Headshot image of Colton Pond

Colton is a seasoned marketing executive who brings strong experience in fintech and financial services. In his new role, Colton will oversee all aspects of marketing to meet rising market demands for LoanPro’s API-first lending platform. Colton most recently led marketing on Truv’s executive team helping grow year over year revenue by 300% and held several influential roles in marketing and sales at MX, Lucid, and HealthEquity.

“We are extremely excited to welcome Colton as a key member of our executive team,” said LoanPro’s Co-Founder & CEO, Rhett Roberts.

“We’re passionate about our vision of providing the platform to innovate the future of finance, and Colton’s strong industry knowledge and marketing expertise makes him the perfect fit to drive accelerated growth.”

Fintech marketing veteran, Colton Pond, joins LoanPro executive team to fuel growth for the API-first lending platform.

This announcement comes after LoanPro’s accelerated growth over the past 12 months, with 600 lenders on LoanPro’s platform today. Banks and credit unions have fueled the recent growth as these organizations search for platforms that allow them to innovate quickly and scale operations more efficiently.

“LoanPro is uniquely positioned to disrupt financial services as we know them today,” said Colton. “The financial services industry is full of vendors that handcuff financial organizations from innovation, causing them to execute within predefined criteria leading to slow launch cycles and frustrated end consumers. Here at LoanPro, we excel at empowering lenders to launch new and innovative lending programs quickly with our configurable, API-first lending platform.”

About LoanPro

LoanPro is the market-leading modern lending platform enabling lenders to innovate quicker driving loan growth while optimizing operational efficiency. Today, 600+ lenders use LoanPro to holistically up-level their borrower, agent, and back-office experiences. LoanPro’s mission of providing the platform to innovate the future of finance currently is enabled through its composable architecture allowing lenders to enhance their origination, servicing, payments and collections, and borrower CRM all built on the foundation of a modern lending core.

To learn more visit LoanrPro.io.

Recommended blog posts for you

Accrued: After Hours - Episode 20
Podcast
Accrued: After Hours - Episode 20

The most recent episode of the Accrued podcast is live. This time, hosts Tedd Huff and Colton Pond are joined by two guests from Ensemblex, Shawn Budde and Chloe Zhu.

Keeping Up with Compliance: November 2024
Compliance
Keeping Up with Compliance: November 2024

Welcome to another issue of LoanPro’s Compliance & Fintech Newsletter, bringing you news from across the industry with a focus on compliance. Expect new editions monthly. Subscribe to the newsletter to make sure you don’t miss an issue.

Repossession, and how to avoid it
Industry Insights
Repossession, and how to avoid it

The real challenge in automotive finance is not so much giving a vehicle to a stranger, but getting that stranger to pay you back later. Unfortunately, many platforms are frontloaded with origination tools but offer minimal support during servicing and collections.